“What Shoe Is So Bad That It’s Causing a Killing?”: Kevin Garnett on the Original Air Jordans, His Journey Through Sneaker Brands, and Anticipating Yeezys

Before this, I had premiered the Nike Jumpman. But the Jumpman was part of the Jordan brand. It was marketed under MJ’s umbrella, a second tier to see if other players could sell sneakers. I was the first, but then came Eddie Jones, Jim Jackson, Jason Kidd, and Jamal Mashburn. I Read More