Sam Handy on adidas’ UltraBOOST 21: “If We Do Our Job Right, It’ll Last Forever” Sam Handy on adidas’ UltraBOOST 21: “If We Do Our Job Right, It’ll Last Forever”

Sustainability is a word thrown around the fashion and footwear industry – and more often than not, in a jaded manner. Too often, it’s lost its purpose, saturated in marketing buzzwords with little meaning or quantifiable change behind them. But with the UltraBOOST 21, adidas hopRead More

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