soccer-cleats

PUMA has unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch event \u2018The Show\u2019 streamed on PUMA\u2019s YouTube channel at 19:00pm (CEST) on the 18th of August.

To launch the bold new re-interpretations of the clubs\u2019 Third kits, PUMA presented \u2018The Show\u2019 hosted by renowned football journalist Kelly Somers. \u2018The Show\u2019 gave fans an exclusive first look at AC Milan, Manchester City, Valencia C.F, Borussia M\u00f6nchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbah\u00e7e, Krasnodar and PSV Eindhoven\u2019s new jerseys to be worn in their 2021\/22 cup competitions. \u2018The Show\u2019, also featured special appearances from the clubs\u2019 star players including Olivier Giroud, Fernandinho, Dimitri Payet, Esme Morgan, Laura Giuliani, Yunus Musah, and many more.

Fans had the opportunity to win each jersey interactively throughout the show and Kelly was joined by Senior Product Line Manager Yannick Maspimby and Senior Graphic Designer Ulrich Planer to give insight into the inspiration behind the jerseys, rounding out an action-packed show.

As part of the brand\u2019s Faster Football movement, PUMA aims to push boundaries, innovate, and bring new fresh products to football. The new Third kits create fearless new expressions of each club\u2019s identity and challenge tradition by reimagining conventional football kits in a brand-new approach that merges football and streetwear culture.

On each jersey the club\u2019s badge has been repositioned and placed on the back of the jersey beneath the collar. Select jerseys complement this with an innovative use of the club\u2019s crest as a tonal repeat graphic embossed into the fabric of the jerseys. The most eye-catching feature of the jerseys is the placement at the heart, of the club\u2019s name emblazed across the front of the jersey in each clubs\u2019 bespoke font, with the PUMA cat centrally positioned to add balance to the visionary design.

Driven by PUMA\u2019s brand DNA to be brave, the new designs defy convention, taking inspiration from other sports and key streetwear and fashion trends.

\u201cOur aim was to challenge traditional football jersey design. We wanted to look at the kits through a new lens and push the boundaries as far as possible. It is easy to play safe, but we want to change perceptions of a conventional football jersey\u201d, said Carl Tuffley, Senior Head of Design Manager Teamsport. \u201cThe Third kits are an opportunity to be bold, so we wanted to reenergize these jerseys and take a new direction. To mark this special multi-kit launch, we also wanted to unveil all 10 kits in an innovative way by giving fans exclusive content, access to star players of the clubs and win jerseys all in one show.\u201d

The new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.

“,”video_url”:[],”credit”:””,”author”:””,”timestamp”:1629350442,”url”:”\/football\/football-features\/news\/210819_PUMA_unveils_bold_clubs_third_kits”,”cache_key”:”articles\/611debb9b10371097accf427-20210831080316755000000″,”links”:[],”images”:[{“name”:””,”height”:500,”width”:905,”size”:452500,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/8\/PUMA-Third-Kits-SS1050.jpg”,”type”:”LargeImage”}],”related”:[{“id”:”210903_Wenger_calls_for_World_Cup_every_two_years”,”type”:”article”,”sport”:”Football”,”tournament”:”Fifa Internationals”,”name”:”Wenger calls for World Cup every two years”,”description”:”Former Arsenal boss Arsene Wenger has called for the World Cup to be held every two years in an interview with French sports daily L’Equipe published on 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Hungary”,”description”:”British Prime Minister Boris Johnson called on world soccer’s governing body FIFA on Friday to take action over what he called \”disgraceful\” racist abuse aimed at England players by Hungary fans.”,”published_at”:”2021-09-03T11:30:00+02:00″,”timestamp”:1630661400,”url”:”\/football\/wc-qualification-euro-2022\/news\/210903_UKs_Johnson_slams_disgraceful_racist_abuse_of_England_players_in_Hungary”,”cache_key”:”articles\/6131d8a8b85c5c0937e8f54d-20210903104158488000000″,”images”:[{“name”:”Raheem Sterling \u00a9 Getty Images”,”height”:500,”width”:905,”size”:452500,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Sterlingho-210903-Racism-G1050.jpg”,”type”:”LargeImage”},{“name”:””,”height”:80,”width”:80,”size”:6400,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Sterlingho-210903-Racism-G80.jpg”,”type”:”SmallImage”}]},{“id”:”210903_Argentina_cruise_against_Venezuela_as_Brazil_stay_perfect”,”type”:”article”,”sport”:”Football”,”tournament”:”South America”,”name”:”Argentina cruise against Venezuela as Brazil stay perfect”,”description”:”Argentina maintained their unbeaten start to their World Cup qualifying campaign, cruising to a 3-1 victory at 10-man Venezuela on Thursday night.”,”published_at”:”2021-09-03T03:21:00Z”,”timestamp”:1630639260,”url”:”\/football\/south-america\/news\/210903_Argentina_cruise_against_Venezuela_as_Brazil_stay_perfect”,”cache_key”:”articles\/61319f385040af090e53fce0-20210903104126872000000″,”images”:[{“name”:”Lautaro Martinez \u00a9 Getty Images”,”height”:500,”width”:905,”size”:452500,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Martinez-210903-Celebrating-G1050.jpg”,”type”:”LargeImage”},{“name”:””,”height”:80,”width”:80,”size”:6400,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Martinez-210903-Celebrating-G80.jpg”,”type”:”SmallImage”}]},{“id”:”210903_Late_goals_give_Ecuador_win_over_Paraguay”,”type”:”article”,”sport”:”Football”,”tournament”:”South America”,”name”:”Late goals give Ecuador win over Paraguay”,”description”:”Ecuador scored two late goals to beat Paraguay 2-0 on Thursday, a result that keeps them firmly in the running for an automatic qualifying spot for Qatar 2022.”,”published_at”:”2021-09-02T23:25:57Z”,”timestamp”:1630625157,”url”:”\/football\/south-america\/news\/210903_Late_goals_give_Ecuador_win_over_Paraguay”,”cache_key”:”articles\/61315dc5b1037109661a3d05-20210903104126228000000″,”images”:[{“name”:”Michael Estrada \u00a9 Gallo Images”,”height”:500,”width”:905,”size”:452500,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Fernando-Saucedo-210902-CelebrateswithMates-G-1050.jpg”,”type”:”LargeImage”},{“name”:””,”height”:80,”width”:80,”size”:6400,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Fernando-Saucedo-210902-CelebrateswithMates-G-80.jpg”,”type”:”SmallImage”}]},{“id”:”210903_Wolkite_City_signs_Ivorian_Keeper_Sylvian_Gbohuou”,”type”:”article”,”sport”:”Football”,”tournament”:”Ethiopian Premier League”,”name”:”Wolkite City signs Ivorian Keeper Sylvian Gbohuou”,”description”:”Wolkite City have signed Ivorian goalkeeper Guelassiognon in a massive show of intent ahead of the Betking Ethiopia Premier League season 2021\/22 which is scheduled to start on October 17, 2021.”,”published_at”:”2021-09-02T22:40:30Z”,”timestamp”:1630622430,”url”:”\/football\/ethiopian-premier-league\/news\/210903_Wolkite_City_signs_Ivorian_Keeper_Sylvian_Gbohuou”,”cache_key”:”articles\/61315438b85c5c09b400fc8f-20210903104125909000000″,”images”:[{“name”:”Sylvian Gbohuou \u00a9 Hatrick 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Thursday.”,”published_at”:”2021-09-02T22:25:19Z”,”timestamp”:1630621519,”url”:”\/football\/south-america\/news\/210903_Stunning_strike_earns_point_for_Bolivia_in_World_Cup_qualifier”,”cache_key”:”articles\/61314f94b10371096619e14a-20210903104125893000000″,”images”:[{“name”:”Fernando Saucedo \u00a9 Gallo Images”,”height”:500,”width”:905,”size”:452500,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Fernando-Saucedo-210902-CelebrateswithMates-G-1050.jpg”,”type”:”LargeImage”},{“name”:””,”height”:80,”width”:80,”size”:6400,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Fernando-Saucedo-210902-CelebrateswithMates-G-80.jpg”,”type”:”SmallImage”}]},{“id”:”210902_Lewandowski_leads_Poland_to_win_over_Albania”,”type”:”article”,”sport”:”Football”,”tournament”:”Fifa World Cup 2022 qualification – Europe”,”name”:”Lewandowski leads Poland to win over Albania”,”description”:”Robert Lewandowski led Poland to an emphatic 4-1 win over Albania on Thursday as Paulo Sousa’s side climbed to second in World Cup qualifying Group I.”,”published_at”:”2021-09-02T21:57:29Z”,”timestamp”:1630619849,”url”:”\/football\/wc-qualification-euro-2022\/news\/210902_Lewandowski_leads_Poland_to_win_over_Albania”,”cache_key”:”articles\/613149acb85c5c09b400bcd9-20210903104125921000000″,”images”:[{“name”:”Robert Lewandowski \u00a9 Gallo 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2020.”,”published_at”:”2021-09-02T21:45:55Z”,”timestamp”:1630619155,”url”:”\/football\/wc-qualification-euro-2022\/news\/210902_Sweden_beat_Spain_as_Italy_held_in_World_Cup_qualifying”,”cache_key”:”articles\/6131464b5040af094622719e-20210903104125919000000″,”images”:[{“name”:”Sweden \u00a9 Gallo Images”,”height”:500,”width”:905,”size”:452500,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Sweden-210902-Celebrate-G-1050.jpg”,”type”:”LargeImage”},{“name”:””,”height”:80,”width”:80,”size”:6400,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Sweden-210902-Celebrate-G-80.jpg”,”type”:”SmallImage”}]},{“id”:”210902_Italy_draw_with_Bulgaria_in_lowkey_return_for_Euro_kings”,”type”:”article”,”sport”:”Football”,”tournament”:”Fifa World Cup 2022 qualification – Europe”,”name”:”Italy draw with Bulgaria in low-key return for Euro kings”,”description”:”Italy made an underwhelming return to 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qualification – Africa”,”name”:”Algeria\u2019s big victory headlines Africa\u2019s WCQ action”,”description”:”Algeria racked up a massive win to headline the second day of group stage action in Africa\u2019s 2022 World Cup Qualifying tournament, while there were also key wins for Morocco, Burkina Faso and Benin.”,”published_at”:”2021-09-02T21:10:37Z”,”timestamp”:1630617037,”url”:”\/football\/wc-qualification-africa-2022\/news\/210902_Algerias_big_victory_headlines_Africas_WCQ_action”,”cache_key”:”articles\/61313e1ab10371096619762b-20210903104125916000000″,”images”:[{“name”:”Algeria \u00a9 Backpagepix”,”height”:500,”width”:905,”size”:452500,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Algeria-210902-Celebrate-G-1050.jpg”,”type”:”LargeImage”},{“name”:””,”height”:80,”width”:80,”size”:6400,”url”:”https:\/\/ssio.azurewebsites.net\/x500,q75,jpeg\/http:\/\/supersport-img.azureedge.net\/2021\/9\/Algeria-210902-Celebrate-G-80.jpg”,”type”:”SmallImage”}]}],”has_video_embedded”:false,”embedded_video”:null,”video_embed_is_youtube”:false}” article-after=”

As part of the brand’s Faster Football movement, PUMA aims to push boundaries, innovate, and bring new fresh products to football. The new Third kits create fearless new expressions of each club’s identity and challenge tradition by reimagining conventional football kits in a brand-new approach that merges football and streetwear culture.

On each jersey the club’s badge has been repositioned and placed on the back of the jersey beneath the collar. Select jerseys complement this with an innovative use of the club’s crest as a tonal repeat graphic embossed into the fabric of the jerseys. The most eye-catching feature of the jerseys is the placement at the heart, of the club’s name emblazed across the front of the jersey in each clubs’ bespoke font, with the PUMA cat centrally positioned to add balance to the visionary design.

Driven by PUMA’s brand DNA to be brave, the new designs defy convention, taking inspiration from other sports and key streetwear and fashion trends.

“Our aim was to challenge traditional football jersey design. We wanted to look at the kits through a new lens and push the boundaries as far as possible. It is easy to play safe, but we want to change perceptions of a conventional football jersey”, said Carl Tuffley, Senior Head of Design Manager Teamsport. “The Third kits are an opportunity to be bold, so we wanted to reenergize these jerseys and take a new direction. To mark this special multi-kit launch, we also wanted to unveil all 10 kits in an innovative way by giving fans exclusive content, access to star players of the clubs and win jerseys all in one show.”

The new Third jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping athletes dry and comfortable. The jersey integrates an ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance. PUMA has also utilized an innovative Dope Dye manufacturing process to drastically reduce the amount of water and dye used during production, to further their goals of creating more sustainable products.

” article-before=”

PUMA has unveiled 10 progressive and refreshing new kit designs for 10 of their top European clubs in a special digital launch event ‘The Show’ streamed on PUMA’s YouTube channel at 19:00pm (CEST) on the 18th of August.

To launch the bold new re-interpretations of the clubs’ Third kits, PUMA presented ‘The Show’ hosted by renowned football journalist Kelly Somers. ‘The Show’ gave fans an exclusive first look at AC Milan, Manchester City, Valencia C.F, Borussia Mönchengladbach, Olympique de Marseille, Stade Rennais F.C., Shakhtar Donetsk, Fenerbahçe, Krasnodar and PSV Eindhoven’s new jerseys to be worn in their 2021/22 cup competitions. ‘The Show’, also featured special appearances from the clubs’ star players including Olivier Giroud, Fernandinho, Dimitri Payet, Esme Morgan, Laura Giuliani, Yunus Musah, and many more.

Fans had the opportunity to win each jersey interactively throughout the show and Kelly was joined by Senior Product Line Manager Yannick Maspimby and Senior Graphic Designer Ulrich Planer to give insight into the inspiration behind the jerseys, rounding out an action-packed show.” slug=”null” tournaments=”{“slug”:”football”,”name”:”Football”,”menu”:[],”topics”:[{“group_name”:”South Africa”,”topics”:[{“name”:”MTN8″,”slug”:”mtn8″,”parent_slug”:”mtn8″,”uri”:null,”hidden_tabs”:[“logs”]},{“name”:”DStv Premiership”,”slug”:”dstv-premiership”,”parent_slug”:”dstv-premiership”,”uri”:null,”hidden_tabs”:[]},{“name”:”GladAfrica Championship”,”slug”:”national-first-division”,”parent_slug”:”national-first-division”,”uri”:null,”hidden_tabs”:[“scorers”]},{“name”:”Bafana”,”slug”:”bafana”,”parent_slug”:”bafana”,”uri”:null,”hidden_tabs”:[“logs”,”top-scorers”]},{“name”:”DStv Diski Challenge 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