No strangers to positively disrupting the sportswear and footwear game, German powerhouse PUMA has added yet another design to its popular Rider franchise with the crisp new Wild Rider. The silhouette’s premium design is inspired by the movement and motion of city life – always going forward, further, faster, and beyond.
The Wild Rider is the lovechild of PUMA’s past and future, melded together in a cacophony of slick design, advanced modern technology, ergonomic construction, and a merging of dynamic materials, visible in the debossed concave holes, embossed studs, nylon upper suede, the signature Rider foam, and more.
A level up from PUMA’s Fast Rider, which was originally made for those running on pavements, the Wild Rider came to fruition after the brand noticed the need for a shoe for the modern city dweller, designed to accompany you through everyday activities. With motion as the inspiration, the Wild Rider is an ode to our day-to-day lives – from morning coffee runs and trips to the grocery store to exercising with friends and outdoor evening endeavors, this shoe will support you every step of the way.
We had a look at how some of Europe’s fashion-savvy creatives are styling out the PUMA Wild Rider.
Senegalese model Shannon plays with all kinds of layers and texture in his look, from the ribbed trousers and long camel coat to the pocket-adorned vest and of course the Wild Riders that add a zing to his final fit. The limestone of the Parisian church behind him not only compliments his outfit’s color palate but allows the shoes to pop just that little bit more.
Amy Pham Thi
Young creative Amy Pham Ti, the founder of Nhỏ Girl clothing store in Amsterdam, completes her all beige Burberry look with the Wild Riders highlighting how the versatile shoe fits with any style you choose, be it streetwear or designer chic.
Brazilian fashion model, Steph Barreto, completes her all-black outfit with the Wild Riders, set amidst the industrial concrete backdrop of Berlin’s cityscape. From the bomber jacket and hoodie down to the tracksuits and shoes, this look teems with comfort and street style.
London-based model, Olaf Hernandez, rocks the bold and bright Wild Riders with an even bolder fit. Complimenting the shoes’ colorway, Hernandez pairs an orange bucket hat with an orange and blue button-up shirt, bringing his whole look together in one dynamic stroke.
French model Ruddy Trobrillant beams joyous energy in the bright Parisian sunshine. Looking effortlessly cool in his all denim look paired, of course, with the colorful Wild Riders – a perfect fit for Spring.
Kimberly Skinny exudes boss energy but makes it casual, in this chic oversized suit, adding a splash of color through her floral patterned hat and bag, and the bold Wild Riders.
R&B/Soul musician Jarreau Vandal levels up his cozy at home tracksuit look with the even cozier Wild Riders. Emphasizing PUMA’s aim of making these shoes perfect for any day-to-day activity, Vandal rocks out on his drum kit with them on, confirming the brand’s promise of ease of motion in the design.
The Wild Rider is available on PUMA.com, PUMA stores and in select retailers.