Whatever happened to Reebok?

For a brief period in the 1980s, Reebok was the biggest sneaker brand in the US. The decade saw Reebok surge ahead of its competitors on a wave of demand for fitness and aerobics products. Reebok’s Freestyle sneaker, released in 1982 as the first fitness shoe designed specificallRead More

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“What Shoe Is So Bad That It’s Causing a Killing?”: Kevin Garnett on the Original Air Jordans, His Journey Through Sneaker Brands, and Anticipating Yeezys

Before this, I had premiered the Nike Jumpman. But the Jumpman was part of the Jordan brand. It was marketed under MJ’s umbrella, a second tier to see if other players could sell sneakers. I was the first, but then came Eddie Jones, Jim Jackson, Jason Kidd, and Jamal Mashburn. I Read More

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