“Michael Jordan is playing basketball again because he wanted a burger named after him”: When McDonalds used the Bulls legend’s ‘I’m Back’ as an incredible marketing tool

Michael Jordan was featured in an advertisement for McDonalds nearly two years after the iconic ‘Showdown’ and it during his 1995 NBA return. Michael Jordan is arguably the most marketable athlete in North American sports history. The 6x champion helped resurrect Nike from the asRead More