Author: admin
If you can’t beat ’em, join ’em: How Nike cornered the running shoe market
These days, Nike’s most advanced racing shoes are no longer the preserve of elite runners. Park runners, casual joggers and trendy hipsters are all wearing them. Kipchoge crosses the finish line in Vienna, Austria, to run the first ever sub-two-hour marathon. The Nike Air ZRead More
The most impactful sneakers in the history of USA men’s basketball
Ever since NBA players first participated in the Olympic Games nearly 30 years ago, the global stage has not only helped to grow the game of basketball, it has also served as a launchpad for some of the industry’s most iconic sneakers and technologies. Once Michael Jordan draped Read More
Nike Alphafly marathon shoes cleared for competition; Eliud Kipchoge’s sub-2 shoes meet thickness standard
Nike will release a version of its scrutinized, record-breaking marathon Vaporfly shoes — the “Alphafly” — at the end of this month. It will meet new legal standards to be used in competition such as the Olympics, according to the apparel giant. On Wednesday, Nike announced that Read More
Roger Federer Won 5 U.S. Open Championships in Tennis but Still Worked as a Barista at Nike
The U.S. Open, the last grand slam event of the year, starts Monday in New York, but without some of the best tennis players ever. In a span of just two weeks, Roger Federer, Rafael Nadal, and Serena Williams withdrew. In the case of the men’s draw, Novak Djokovic can continue thRead More
Tokyo Olympics: Allyson Felix kept running, stood up to Nike and redefined what’s possible for women in sports
The Olympics provide inspirational stories and/or tales of sacrifice so frequently, it can often feel like they are a prerequisite for qualification. As a result, it’s natural to sometimes become a bit numb to the trope. Nevertheless, every Olympics gives way to a handful oRead More
Nike’s superhuman Maxfly track shoes create Olympics controversy
Nike sneakers do help you run faster, according to Karsten Warholm, Olympic 400m hurdle champion. The gold medalist — who works with Puma and the Mercedes F1 team to create his own spikes — complained that his rival, silver medalist Rai Benjamin, was largely aided by his Nike AirRead More
10 Best Indoor Soccer Shoes for Men: Stability, Comfort & Style
(Puma/Amazon) Arguably the most popular sport in the world, soccer is played 365 days a year. While it is played outside mostly, indoor leagues are popping up all the time, especially in the winter. And when playing inside, you’ll need a quality pair of indoor soccer shoes. UnlikRead More
Peloton Bike+ Review: Sleek Upgraded Features and a Whisper Quiet Ride
Buying a Peloton bike is like getting an exclusive invitation to an underground party—a party you certainly know about but don’t quite fully understand until you walk down the steps and into the bass-thudding basement rave. So when I finally got my invite—er, Bike+—I did what anyRead More
Roger Federer’s Biggest Legacy? It Might Be His Billion-Dollar Brand.
It was moving day in the California desert, and Roger Federer was up before dawn. We met on the tarmac in Thermal, a short drive from Indian Wells, where Federer had lost the day before in the final of the 2018 BNP Paribas Open to Juan Martín del Potro. Just the previous month, FRead More
After a legal battle with Nike, Tex Moton’s Arlington streetwear brand YUMS plans a sweet comeback
It was almost inevitable that Tex Moton would become an artist. “That’s just how it goes when art’s in your genes,” he said. Born in Pleasant Grove to artist parents, Moton became one of the early pioneers of the city’s graffiti scene in the 1990s before going on to work on projeRead More