By Reuters Staff 4 Min Read LUXEMBOURG (Reuters) – Adidas has failed in an attempt to broaden trademark protection for its three-stripes symbol in the European Union as rivals seek to muscle into the market for striped shoes and clothing. Adidas had tried to establish a widRead More

The popularity of fitness comes from more than just exercises. Innovative diets, fitness equipment, and televised events are all components of the community. The athleisure sportswear scene is possibly one of the most focused parts of the industry as everyone wants the best gear Read More

A few weeks ago, adidas launched its latest addition to its 4D range of sneakers. The adidas 4DFWD brings with it a new 3D-printed midsole. The specialised midsole is the combination of 17 years’ worth of athlete data and next-generation technology. The 4D lattice structure was dRead More

THE sportswear industry has taken a bit of time to catch up to the demand for more sustainably-produced workout and athleisure gear. But thankfully, with small Instagram brands leading the charge and global corporations like Adidas making huge strides too, finding eco-friendly spRead More

Dear Recycle Lady, I have an aerosol can with a non-removable large plastic top containing the nozzle. Will this aerosol can recycle? Hope It Recycles Dear Hope It Recycles, Yes, it can be recycled with steel cans. Before recycling your can, spray until nothing more comes out or Read More

After joining Adidas back in 1994 as its Global Line Manager for Cross Training in Portland, Eric Liedtke’s 25 years term with the sportswear giant has been anything but dull. He was at the top of his game and in 2014, became the Executive Board Member of Adidas (responsible for Read More

Mike Kim was 12 years old when he wore his first pair of Vans. Well, pairs actually. He had them all—high-tops, low-tops, slip-ons. And the outfits he wore them with were about as early aughts as it gets: a graphic tee and a pair of jeans or cargo shorts, some pop-punk music in tRead More

adidas sells Reebok in a $2.5 billion almost-all cash deal to Authentic Brands after 15 years of ownership. Here’s what we think. In 2006, The Three Stripes acquired Reebok for $3.8 billion, joining forces against their arch-rival Nike. This union seemed exciting at the time, as Read More

Athleisure Market : Global Opportunity Analysis and Industry Forecast, 2019-2026 POTLAND, 5933 NE WIN SIVERS DRIVE, #205, OR 97220, UNITED STATE, August 31, 2021 /EINPresswire.com/ — According to a new report published by Allied Market Research titled, “Athleisure Market byRead More

Quan Tsang August 23, 2021, 11:42 AM · 4 min read Advertising Disclosure: This article is sponsored by one or more of the featured brands. Summer is coming to a close, and adidas is looking to end the season on the right foot. From 8/23 to 8/29, they are hosting their first-ever Read More