It was in 2018 that the menswear industry’s fixation with the Wild West began. Sawtooth denim shirts, boxy denim jackets with matching bootcut jeans and luxe Italian-made cowboy boots were presented across the men’s shows in Milan, Paris, London and New York City, with every brand from Versace and Ralph Lauren to Coach getting on top of the trend.
At the same time the music industry’s favourite show ponies Lil Nas X, Diplo, Post Malone and Orville Peck brought a Midwest approach to dressing to the red carpets and stages the world over. Malone sported a baby-pink leather suit with gilded edges and yoke details to the 2019 Grammy Awards, while Peck has rarely been seen out of a cowboy hat, nor Diplo.
And just as we thought we might be seeing the end of the trend – normcore and an altogether more relaxed way of dressing has taken centre stage in recent months – Beyoncé has decided differently. For her latest Ivy Park collection, the fourth from her ongoing partnership with Adidas, Beyoncé has paid homage to the black American cowboy. Seemingly looking to her native Texas for inspiration, Beyoncé’s expansive collection (58 pieces of apparel, 13 accessories and five new styles of footwear) looks like it’d sit neatly within the stands at the world-famous Mesquite Championship Rodeo. Naturally, she has enlisted the aforementioned Peck and Emmy Award-winning Fargo actor and actual cowboy Glynn Turman for starring roles in the campaign.
The Ivy Park Rodeo collection consists of boxy windbreaker jackets that carry all-over brown and black cow prints, akin to those hides you might expect to find in a Nas X and Billy Ray Cyrus music video.
There are also cropped and fitted dark denim jackets and denim tracksuits, all of which carry Adidas’ three stripes on the arms, while Adidas’ age-old snap-button sweatpants now come in dark-wash denim. For those aforementioned jackets there are matching slacks in an array of fits and, for anyone dedicated to the cause, there’s a pair of thigh-flashing denim chaps on offer. To top things off Bey has also introduced a three stripes-branded bucket hat, cut from sturdy denim, of course.
The grail piece in the collection – and don’t get us wrong, it’s a seriously impressive line-up – is undeniably the “Ivy Park”-emblazoned buckle belt. Cut from heavy-duty leather and carrying a bulky clasp akin to those seen on the waists of Buffalo Bill and Wild Bill Hickok, it’s the only thing we’ll be hoisting our jeans up with this autumn.
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Elsewhere, even Bey’s footwear has been given a Western wash. There are two new colourways of the Ivy Park Ultraboost sneaks up for grabs, one that mimics the look of denim, while the Houston-born singer has introduced a new desert-hued Forum Mid.
With that, consider the Western trend here to stay, y’all.
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